With the accelerated development of ISTUDY, brand awareness is also increasing. Chen Xiaobin, General Manager of I-Study, attended the signing ceremony of CCTV advertising in Beijing on October 9, 2019.With the successful conclusion of the signing ceremony , it also marks a new chapter of brand development.
Therefore, ISTUDY brand will be launched in CCTV2, CCTV4, CCTV10 and other channels of China this month. At the same time, it will also put LED screen offline advertising in Beijing station, an important "window" of the capital, to accurately position the brand users, covering the whole country and radiating the world.
In recent years, ISTUDY has continuously improved its brand construction, and released a new brand image in June 2019, introducing a new generation of table and chair concept for spine care, which is also the focus of the product "scientific spine care". It is committed to the production and research and development of kids study table and chair for spine care, so as to be the basis for children's healthy growth.
Chance and opportunity of brand upgrading is the necessity of product upgrading and iteration. Since its establishment in 2004, ISTUDY has always adhered to independent research and development, design, production, sales, service in one, to "help children learning happily and healthy growth" as the mission of the enterprise. With the hardworking of research and development staff as well as under the guidance of ISTUDY "spinal expert advisory group" support, ISTUDY broke through the technical bottleneck of the industry which has plagued industry for a long time, developed a new product “4D spinal study desk and chair ” which fuse children's physical characteristics, intelligent interaction, function implementation scenario together, realized the new upgrading for spinal learning desks and chairs in the industry.
Nowadays, ISTUDY products have been exported to the UK, Germany, South Korea, Singapore, Russia and other 40 countries, covering 200 cities at home and abroad, with more than 1,000 stores, 5 million families are using ISTUDY products. In 2019, the cooperation between ISTUDY and CCTV advertisement is just the beginning of brand strategy upgrading. In the future, it will definitely enhance the exposure and influence of ISTUDY brand from the perspective of brand development, and the brand potential will give ISTUDY infinite surprise.
